Originally aired July 27, 2016
Episode 3: 4 Ways to Use Pop Up Shops to Build Brand Awareness
1- Plan in advance before opening your pop up shops. Don’t wait until the last minute. There’s more to opening a pop up shop than finding a location, bringing in some inventory and marketing to customers. Planning in advance can save you money in the end, and prepare you for unexpected hiccups.
2- Create an ideal customer experience in your pop up shops that translates into customer loyalty. It can’t be simply transactional. Don’t make it about how much money you can make. Remember, the key is to build brand loyalty and get long term customers who become ambassadors to your brand and company. Build a great experience, treat them well, and they will be retained customers and may possibly bring you referral customers in the future.
3- Digitize your pop up shops as much as possible to help keep track of the operations. Test, gather data and improve…then rinse and repeat.
4- Invest only in what’s needed for the pop up shops. Remember, it’s temporary. Pop up shops are not meant to be a long term venture. You will only be there for a short period of time. You want wow factor surroundings and enough product, but you want to be able to break down the shop for easy move out with minimum damage. Don’t go overboard!
Melissa Gonzalez is the founder of The Lionesque Group and author of “The Pop-Up Paradigm”. She works as a consultant for major high-growth online retail brands looking to leverage omnichannel strategies via pop-up shops. Melissa is also a regular contributor to the NY Daily News and ABC LA Radio on immersive retail strategies and has won awards for her works for Retail Innovator of the Year, Experiential Engagement and Branded Experiences.
In the News:
– Yahoo Can Still Be Broadband’s Future– Verizon purchased Yahoo! for $4.8 Billion.
– $1 Billion for Dollar Shave Club: Why Every Company Should Worry– Dollar Shave Club Sells to Unilever for $1 Billion.
– Non-Tech Acquirers Are Suddenly More Common Than Tech Companies In Deals For $1B+ Startups- Great news for non-tech companies interested in capital investment!
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Adrienne Graham is the Founder of Mogul Chix (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation (www.empowerme.org), a growth strategies consultancy for high growth companies. She provides Strategic Business Growth consulting services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.