There’s never just one way to make money from your book. I know you spend time and energy carefully writing your book, getting it edited and ultimately published. But no matter how well edited, how nice, or how great the cover looks, if your topic doesn’t appeal to many people, you’ll likely have poor sales. If you’re going to be a published author, I want you to go above and beyond thinking about selling the book. The book is the base tool. There are so many other things you can do to maximize your book.
What prompted this post? I was on another group and the response I gave to a young lady prompted me to come in here and give some advice to you about things you can do as an author. With all of the democratization of publishing and DIY tools out there, the bar to entry into self-publishing has lowered…dramatically. Hell, even I look back at some of my earlier books and kick myself for jumping on the DIY bandwagon. But since you’re Mogul Chix, that means I require you to dig deeper and do better.
Every time someone gives advice to an author or publisher to “post on your blog and promote to all your friends on social media” I cringe. I mean it’s a start, but it’s not as simple as just promoting your books on social media, your blog, etc. It’s a business. No, really, publishing a book is a business and it doesn’t end when you hit the submit button on Amazon. I wrote an entire course on The Business of Self Publishing. It’s based on everything I learned during the process to make my book stand out. Would you like to know the big secret to why my last book continues to make me money? I treated it as a business and not just something I can sell.
If your books are on a topic that hits a pain point for your audience, you’ll be able to spin that book into a few different things that will make money. If people feel your book is no different than anyone else’s, or that your book is boring or poorly written, or it doesn’t answer a question or problem for them, they won’t buy it. You have to make sure there’s interest. Especially because it’s so easy for ANYONE to write a book these days, whether they’re good or not (have you seen some of those Amazon books?). I’m all for making it easier for authors to get their work out there. But come on. You’ve got to put the effort into it.
Til next time,
Founder, Mogul Chix, LLC
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