Author: admin

Are You Truly Maximizing Your Revenue Sources?

Sure everyone talks about revenue- how to make it, how to grow it, how to sustain it. But unless you can let go of your old thought patterns about revenue, you’ll slow down the process. [bctt tweet=”#MogulChixChat Make That Money, Honey! #WomenEntrepreneurs #FemaleFounders #SelfMadeWoman #Revenue” username=”@talentdiva”]   Revenue isn’t just about making a sale or setting a price to make a profit. As seen in the music industry, taxi industry, retail and even professional services, technology can either make or break a business. The turning tide of what customers want and how they want it can cripple you if you’re not open. The most dangerous thing anyone can say is “but we’ve always done it this way”. Even McDonald’s is paying attention. Sure, to you it’s hamburgers and happy meals. Drive thru or walk up to the counter. But they’ve been paying attention to their customers and the evolution of delivery. They started using apps, kiosks and “fast pass” ordering. They knew they were leaving money on the table by not meeting the needs of their busy consumers. You know, the folks who don’t have time to wait on long lines. A 6 minutes or less drive thru wasn’t cutting it. What are you missing? Where are some areas where you can bring in additional or increased revenue? How are you maximizing opportunities? My 3 Tips: Use change as an opportunity to create more revenue where others can’t see it. What’s going on is an evolution. As people become more impatient and look for instant gratification, you have to understand those needs, anticipate them, and deliver. Don’t be afraid of what you don’t understand. Challenge yourself to learn more about it…then take action!Take Lyor Cohen (CEO of 300 Entertainment) for example. While the music industry and artists fought streaming services, Lyor saw opportunity. He knew that if he understood how customers consumed his clients music, he could meet them where they lived. He didn’t see streaming services as just a way for the service to make money on the backs of artists. He saw it as just another source of revenue. Even if the artists didn’t make as much through streaming, the exposure they received was incredible. I know I said “exposure kills”. But in Lyor’s case, he used the activity and revenue from the streaming services to build bigger marketing strategies to capitalize form and work in conjunction with the streaming service. Much like with Amazon and the war with publishers and authors, don’t let this be the major or sole source of revenue. You can maximize every single revenue opportunity if you do it right. Use analytics to pinpoint where your real buyers are. Do you understand the buying patterns of your customers? Have you invested in analytics? There’s a reason why some people seem to always get what their customers want. Birchbox is one example. They took a step back as they saw increasing competition in their space and focused on studying their customers- their buying habits, social media activity, how they preferred to do business with and consume content from Birchbox.Listen, analytics may seem like just another expense to you right now. But what if you could understand you customers in a more deep and revealing way? Wouldn’t you jump at the opportunity to enhance your current offerings and create new offerings for customers that would bring in more revenue?  Think about it. The more you understand, the better you can tailor the experience, and the more customers will spend with you. Don’t be lazy or cheap. Invest in analytics and research! Experiment with more. Did I lose you on that one? Let me explain. When you focus on what has worked or your one or two signature products or services, you box yourself in. You’ll have to either continue raising prices or work harder to get new customers. You are creating more work for yourself. But if you try introducing new products and services (after you’ve determined a legitimate want and need for them from customers), you open up new revenue flow. Another way to look at this is trying new things. When Uber came about, it was split. Many people were uneasy about riding in a stranger’s car and opted to stay with traditional taxis. While others were tired of paying outrageous fares, waiting extremely long periods for a car to come and riding with rude cab drivers.  So for them, this new ride sharing was a great value proposition. I push a button, get a ride, and pay less. And on top of that, they can see in real time how far away their driver was and identifying details before the drive arrived so they knew who’s car they were getting into. Just think about it. If traditional taxi’s and car services had taken any of riders’ concerns into consideration, they too might have been able to benefit from Uber’s model. I’ll go back to the Amazon example. When I first decided to publish a book, many authors and publishers warned me of the perils of working with the evil Amazon. And I agreed with most of the sentiments. But if I had closed myself off, I would have missed out. That first book being on Amazon allowed me to capture the attention of Forbes editors. That lead to me writing for them. That lead to me writing No You Can’t Pick My Brain. And you know the rest. My point is I stepped out on faith and aligned myself with Amazon. But I also made sure that as I developed as an author, I also learned every single way I could maximize one title, one book. I know many ways to take a book and stretch it into many different streams of revenue. I took a chance on experimenting with more. Don’t let opportunities to bring in more revenue slide by because of fear or hearsay. At worst, you won’t make much and you can retire the product or service. At best, you’ll create additional streams of revenue. What’s YOUR plan to maximize your revenue? Where can you maximize revenue opportunities? If you don’t know how or need help with any of these, your Mogul Chix membership is here for you to guide you through the processes. And if you’re not a member, but need help via a private advisory session, let us know. We can work with you. Give us a call or drop us a line. Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”#MogulChixChat Make That Money, Honey! #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   Do you like this article & video and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix, LLC (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation, a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

If You Don't Know the Value of Your VALUE, You'll Always Head in the Wrong Direction

Here’s a silly question. Do you know the value of your value? And if so, do your potential clients know it? On first glance, you probably said, “well duh, of course I do. I know what I’m worth”. And that wouldn’t be entirely wrong. But any businesswoman knows that you knowing your value is only half the battle. If your intended target (customer, partner, investor, etc.) does not understand the value of the value, you’ll be stuck in a frustrating stalemate and endless bids at trying to negotiate you down.   [bctt tweet=”#MogulChixChat Value Your Value #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   Lots of consultants, speakers, coaches, authors firmly tell you “know your worth, establish your value otherwise people will do it for you” and other catchy platitudes. But here’s where I differ. It doesn’t matter how many acronyms are after your name, how much you feel worthy of charging, what high power degrees, trainings, certifications or licenses you have or your “pedigree”. If the person you are trying to engage just does not see the value in terms of what you have produced for others like them, or what you can produce for them, you have no value to them. Period. It ain’t about you. If you run into a thirsty man who needs water on the verge of collapse and you have the best damn high end artisan crackers that would make you slap your momma, YOU ARE OF NO VALUE TO THAT MAN. If you are a renowned orthopedic surgeon who runs into a woman who needs a heart surgeon to save her life, YOU ARE OF NO VALUE TO THAT WOMAN. So what the heck am I getting at? You can be the best at what you do and can rightfully command what you charge. But if you’re in front of the wrong target, you are of no value to them. In other words, leave ego out of pricing and focus on the right targets. Price based on the results you can produce for the ideal client. Focus on what their need is and how many ways you can deliver. I’ve seen so many people focus on equating their value to their pedigree and/or name brand clients they’ve worked with. We must be more conscious. In an increasing world of social disruption where people are being told they can DIY, save money by eliminating the need to use traditional methods (i.e. Uber, Air BNB, Amazon, etc) and only paying pennies on the dollar for things we used to pay premiums for, what was the norm is now being “democratized”. And that means that eventually what you offer could be discounted or reverted to DIY status at any moment. Don’t say you’re immune. Nobody is, not even me. So take a moment and think about the real value of your value. What do you do that people will pay for without worrying about sticker price? What do you do that clients rely on your ability to solve their problem that they can’t solve themselves? What value do you bring to people? Think about it, get your mind focused and find your bearings. If you get too comfortable because you’re the bomb.com, you could find yourself waking up one day obsolete. Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”#MogulChixChat Value Your Value #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   Do you like this article & video and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix, LLC (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation, a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

Your Success is Affected By Your Network, and How Your Work That Network

Do you know the value of the missed opportunities you’ve let slip through your fingers in just this past week alone? Go ahead, think back. I’ll wait. I’m sure there was an invitation you turned down, an offer that didn’t quite look the way you expected it to that you dismissed, or a person you felt was of no use to you. All of these translate into missed dollars and opportunties. Or as I like to call them “blocked blessings”.   [bctt tweet=”#MogulChixChat Work That Network #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   You’re probably saying, “look, I’m really busy, and I have a lot on my plate. I don’t have time to indulge every thing or every body who wants my time and attention”. And that wouldn’t be entirely wrong. But any businesswoman knows that you cannot grow an empire of any scale without being able to leverage relationships and opportunities. Sure, above I talked about it from the relationship standpoint. But there are other points of leverage you should always be considering. My 3 Tips So what the heck am I doing? Trying to make you feel guilty for choosing to put yourself first? Nope. You always should. But don’t get so wrapped up in your own importance that the bigger picture gets clouded. Tip #1: Don’t dismiss opportunities because they don’t look like or fit into what your perception of a blessing should be. Any situation with a great upside can be leveraged for maximum return if you ask the right questions and look below the surface. How many times have you heard about the story of the princess and the frog? The frog was a king or prince or something who had a spell cast upon him. And you know the rest. Blessings aren’t always going to be gift-wrapped and handed to you in a silver platter. In real estate, the ugliest houses turn out to be opportunities in disguise. People with snob mentality won’t see the potential, but someone who has a trained eye on possibilities, will always win the blessing! Don’t block blessings because they don’t fit your checklist. Be open and aware. Dig deeper and learn how to discern opportunity…and be willing to do the work. Otherwise someone else will walk away with your blessing…and your profit! Tip #2: Silence (and not showing up) is not the answer. Leverage events, platforms and situations to find a win for everyone. Showing up takes guts, patience and commitment. Take the time to pre-vet a person, event or introduction and don’t be afraid to get specific about value. One of the things that I ask when someone says they want to introduce me to someone is what synergies do you see and how can we help each other? If the person cannot answer that other than to say “I just think you guys have a lot in common”, I take the initiative to send the person a follow up email and ask them point blank how we can help one another. Once they have a clear vision of that, then I will grant the meeting or call. The last thing you want to be doing is floundering on a call or in an awkward meeting not knowing why you’re there. BUT, what you don’t want t do is just not show up. Vetting is YOURresponsibility. And if there is an opportunity to get some real business done, it is your responsibility to show up. You miss 100% of the shots your don’t take. Take those shot, get out there. SHOW UP. Tip #3: Keep those lines of communication open, even if you are busy. Leverage those relationships you’ve been building by keeping in touch. Your life may be moving fast, but opportunities move faster. If you’ve kept your head buried so deep into whatever you have going on, and someone has an opportunity that can potentially be lucrative, but you don’t communicate with them, they’ll share that opportunity elsewhere. Let people know you have things going on. But stay in touch. A quick note letting them know you may not be available now, but want to stay in the loop with developments. A quick private message on their chosen form of social media to let them know you haven’t forgotten about them and thanking them for their patience and understanding. A quick 5 minute call just to check in. It’s a respect thing, plus it let’s them know that you are down for opportunities. And they’ll know you’re serious about grooming the relationship and will keep you in mind for the really cool stuff. So be sure to train your eyes, ears and minds to spot possibility. Slow down a step and find out what’s really going on. Relationships are a two way street. Show up. Be respectful. Be mindful. And don’t block your blessings! Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”#MogulChixChat Work That Network #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   Do you like this article & video and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix, LLC (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation, a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

What's the Common Denominator for SUCCESSFUL Businesswomen?

The Common Denominator is They Embrace Their Power…   Oprah calls it the “AHA Moment”. I call it the Jean Grey Effect. If you’re familiar with X-Men, you’ll understand in a moment. If not, just follow my flow. Every woman’s journey to greatness starts somewhere. But the day she truly feels freedom, is when she steps into own her power. It’s a point where you are so confident in your own skin, and confident about your company’s ability to deliver stellar results, that nothing anyone can say or do will fluster you. It’s knowing the greatness you possess AND knowing how to utilize it.   [bctt tweet=”#MogulChixChat Unleash Your Power, Unapologetically #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   I had a conversation with a young lady who wanted to expand her business. She is a real estate agent about to take her broker’s license exam. In her state, you must be a broker before you can go off on your own. She laid out to me her vision of dominating her niche. While her current broker, to whom she reports, has a lucrative niche, she feels that the company has the potential to be bigger in that niche by diversifying. The broker said no. The young lady said that after numerous conversations, she saw the broker was not interested. So she decided to explore it herself. Immediately other realtors chided her and told her she was crazy, and how it was “safer” to stay under a broker..you know, less liability. And for a little while, she fell in line with that groupthink avoidance of power. You can probably insert yourself into this story. Replace real estate agent with what you do. Our conversation is indicative of what a lot of us as full-blooded entrepreneurs go through at times. We create these paradigms and we box ourselves into them. So when we are ready to move on to something else or something bigger, other people and their fears hold us to the familiar. Then the doubt creeps in and we second guess ourselves, especially if things don’t look exactly the way we imagined they would as we set out on a different path. Now to bring it back to my opening statement about Jean Grey. If you didn’t see the X-Men Apocalypse movie last year, Jean Grey is a level 5 mutant with these incredible powers. Now spoiler alert, we saw this in X-Men Last Stand a few years back. After Jean supposedly died in the second X-Men movie, in Last Stand they found her, or the essence of her dormant self, the Phoenix. She had these untapped powers that had until that point been under control. They would come out as a protective measure. But in this movie (Apocalypse, which is a prequel I guess), she was aware of her powers on a basic level but very guarded about using them. Jean wasn’t sure it was her right to use them and erred on the side of suppressing them to keep everyone safe. In Apocalypse there’s a final battle scene where Professor X is being annihilated by the antagonist and he telepathically tells Jean to unleash her full power. He says “Jean, LET GO”. Until this point, she had been afraid of her powers, playing them down. But sensing the urgency to help, she has this moment where she let’s loose. Like, think of the time you got incredibly pissed off, not mad, but pissed off, and went off on someone. Well, imagine that times 1000.     Now before I continue, let me give some much needed props to my girl Storm. She was off in the corner afraid to jump into the fray. But she came through in the end. Judge me if you want, but at that moment when Jean unleashed, I broke down into tears. Yes, me…in a movie theater…bawled…like a baby. I cried because it was symbolic for me. As a woman, as a person, as a businesswoman. I had been struggling with some things and wasn’t I could really do it. My mind was tripping. Who was I to do this? I didn’t have the “expertise” to go in this direction. I tried to do something else and was told I couldn’t do it so I left it alone and went in a different direction. Other people had failed, so I shouldn’t try it. I had other people also telling me this and pounding it into my head. Not this time, sister! I tell my clients other people’s opinions of you are none of your business. As long as you’re following your path and doing right, don’t be concerned about background noise or chatter. At that moment in the movie when Jean let go, I felt myself let go. When I got in the car, I started thinking and the passion welled up inside of me. I was at a stop light and I just told myself LET GO. I let out this primal scream. You know what? That shit felt AMAZING!! Try it today. I promise you, it is so cathartic! I KNOW my skills. I KNOW my resolve. I KNOW my resources. I’m a bad chick! So why should I hide my “power”? Needless to say, I ain’t doing that anymore. Let me share my tips on coming into your power, and owning that shit! My 3 Tips: Own your power with confidence. You have more power than you know. Like Glenda the good witch told Dorothy (Wizard of Oz), “you’ve had the power inside you all along”. And so do you. You just needed someone to point it out and give you the nod to use it. What’s the use of going through all of the schooling, training, and experiences and not own your brilliance? You don’t have to wait for anyone to give you kudos or permission. Be proud of what you’ve accomplished, then show people how you take it the next level. Learn the art of negotiating. The fabulous Barbara Corcoran of Shark Tank said on my show that you never back down from a bully (she beat Donald Trump) and you always negotiate from a position of strength. When you walk into a meeting, you must believe you will walk out with a deal, and that you are prepared to leave it on the table if you don’t believe it’s fair for both sides. Negotiating is a skill and a strength. Too many women concede or take crappy deals because we don’t believe we deserve it or because we believe that’s all we’ll get. Nope. When you walk into a real negotiation (and i don’t mean talking to low hanging fruit type clients, I mean the big money deals), the other side comes prepared with an opening offer and their firm offer. There’s always wiggle room there between the two. A seasoned negotiator knows this. If this isn’t a strength, take a class. There are plenty out there for women and people in general. Get great at relationships. I cannot emphasize enough that relationships are power. Without getting into the preaching of networking, I have to say that you must be strategic in relationship building with the right people. It’s one thing to connect with random folks or people who reach out via social media. But as I said in the past, it’s not the quantity, but the quality of the people. There was a time when I would connect with most of the people who reach out just to be polite. But I had to learn quickly to vet people and dive deep into their intentions in forming a relationship with me, and how a relationship with them benefits me in the present or future. These days, I no longer connect to be nice or for the sake of reciprocating a follow. I’ve also taken my networking offline. I don’t continue with a new connection until after we’ve had an initial phone/Skype conversation and a face to face meeting. There’s power in that because I control my environment and give my time only to those with whom I can have a mutually beneficial relationship. And it gives us a chance to figure out how we can help each other. When building relationships, it important to ensure that you both can do something for one another. Otherwise, it’s wasted power. What’s been holding you back from opening that new location? Introducing a new product line? Going after a new customer base? What is for YOU is for YOU. Don’t let fear or background noise steal your moment. Opportunities are plentiful, but the right opportunities have a small window to be acted upon. Don’t let fear paralyze you. Don’t compare yourself to others who are on different levels. I can’t remember who said it but I’ll say it to you. In the game of business, there are levels to this shit. It doesn’t mean you have to compromise on your principles and it doesn’t mean you have to fake it til you make it. What it means is you must constantly work on improving your skills and increasing your knowledge. That’s how you cultivate your power. At the same time, you must build relationships and store up that social capital. You can’t go it alone, but you can position yourself to strike when the opportunities are hot. I don’t know about you, but five years from now when an opportunity I passed on is doing well, I don’t want to be on the outside with my face pressed up against the glass while others are on the inside celebrating without me me. Own your power. Embrace your power. Keep moving to the next level. Let go, LET GO. Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”#MogulChixChat Unleash Your Power, Unapologetically #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   Do you like this article & video and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix, LLC (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation, a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

What Makes You Different From the Competition?

If I was a potential client who came across your company online or through social media, what would make me want to buy from you as opposed to someone who offers the same thing?   [bctt tweet=”#MogulChixChat What Makes You Different & Worthy? #WomenEntrepreneurs #FemaleFounders ” username=””] That’s a question that many won’t ask themselves, especially if they’re super confident about their product or service. But trust when I say customers aren’t always as loyal as people assume. They shop in their own best interest, not because of some flashy marketing. They don’t care about your message. They care about what buying from you will do to their wallet. And if they can get the same thing but cheaper, they’ll more times than not opt for the cheaper product. But that really depends on WHO your market really is. So what do you do about it? Because we live in a “me too” society and so many competing brands (hello, jeans anyone?), it’s important to differentiate out the gate. It’s not enough to differentiate strategically, you also have to differentiate in action. The beauty (and curse) of the web and social media is that anyone can sell or offer anything. That opens the door to close scrutiny by competition and customers alike, although from different perspectives. The reality is tastes and preferences change on a whim. That gives you an opportunity to do an audit and do some things differently to ensure they will buy from you over the competition. When I was launching Mogul Chix, I stressed myself out trying to ensure that I was giving my target market something different. I didn’t want it to be like the accelerators out there. I drove people crazy with the continued testing and questioning. At one point, a very good friend of mine said “Enough! Just get the damn thing launched already!”. I can laugh about it now, but trying to differentiate almost drove me insane. Nobody wants to be lost in a sea of similarity. That makes you mediocre at best, forgotten at worst if you can’t stand out. I’ll share with you some of the things I did that worked for me in all of my companies, not just Mogul Chix. My 3 Tips: I got real specific about my real target market. Nothing hurts worse than losing time on people who weren’t going to convert no matter what. I figured out who my real clients were based on their real needs and whether I was the one who can help them. I got in front of them with my message that spoke specifically to their needs (not a mass “can you relate?” generalization) and addressed how I have resolved those exact needs for similar clients. I rejected “advertising” focused messaging. I don’t cast a wide net for clients. I approach them directly and speak to their needs after researching specific potential clients. It may be a little longer in the closing process, but it cuts the time wasted chasing or entertaining people who likely won’t become a client anyway. And more times than not, I close the deal. Speak to their needs and establish that connection. I focused on the customer experience. It’s not enough to get the sale or provide a service. I made the conscious decision to follow the Ritz Carlton lead. If you attended the Weekend Intensive, you’ll know what that is. I customize each client’s experience adding an element of personalization in there. Clients appreciate that. I ask questions, get to know what they need. I observe them and learn from them. They show me how to work with them and I go that extra layer deeper to give them more than they expect. And I make sure the little “extras” are taken care of. Clients want you to do what you’re paid to do, but it says something when you remember milestones, show them you appreciate them and give them more than what they expected. When Industry peers go left, I go right. If you’ve listened to my shows, I don’t just talk about what everyone else is talking about, like in the news cycles. Instead, I focus on what’s not being said. With clients, I look at what they need, what’s not being addressed or solved for them, and what I can do to fill the holes. For instance, with recruiting, everyone’s rushing to fill positions. All recruiting companies want to be the agency of choice. The problem is, they end up being one of a stable of agencies. Instead, I look at how the client’s recruiting team, department, and process are set up. I focus on the internals to make sure they have a strong core and better brand before filling one position. If the system is broken, it makes no sense to try to fill jobs that probably are ill thought out to begin with. That wins me more trust from the client & I get a three for one most times: consulting project, ownership of the (important) job openings with a long-term relationship, and a training project in which I get to train their staff for better performance to become less reliant on agencies. Win-win for both. If you want to thrive in business, you must constantly re-examine your company and be prepared to make shifts as needed. Pay attention to your clients, the market and industry for clues that it’s time for a change. Or better yet, stay ahead of these signals and always look to challenge yourself. As Mark Cuban says “wake up in the morning thinking of ways you can kick your own ass“. Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”#MogulChixChat What Makes You Different & Worthy? #WomenEntrepreneurs #FemaleFounders ” username=””]   Do you like this article & video and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix, LLC (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation, a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

MogulChixChat: The Power of Leverage

[bctt tweet=”#MogulChixChat The Power of Leverage #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”] Here is video #6 of our Facebook Live Series: #MogulChixChat   Yes, you can succeed on your own. Lots of people like to talk about how they created or built something on their own. And kudos and props for that. But truly successful people recognize they are not an island unto themselves. Building power relationships is critical in business. The power of that leverage is freakin’ amazing. Don’t believe me? Get around a group of people who care as much about your success as you do, and they will literally move mountains and answer wishes. Watch this FB Live as I talk about leverage, powerful networks and why Mogul Chix is an ace in your pocket. Do an inventory of your inner circle. If they no longer fit, don’t be afraid to get rid of them. Only surround yourself with people who have common goals and drive. Keep your friends in separate circles unless they are also on the same business level as you are. Create a system for contact. Once you are connected with people, don’t just let them sit in your contact files. Develop the habit of following up. Send an email quarterly to check in (and no, not those mailing list newsletter type emails. Personalize it!). Never let more than 6 months go by without checking in. Connections can evaporate when they aren’t cultivated. Make sure you are giving and taking. One sided relationships don’t work. You end up being resentful and nothing gets accomplished. If you feel like the other person is taking more than giving, readjust the relationship. Relationships are give and take, but not at the same time. On a few rare occasions, you may find yourself the giver and recipient at the same time. But that’s the exception, not the norm. There will be times when you’ll have to be one or the other first before the latter happens. Don’t internalize it! Things happen in their due time…if you’ve built a leverageable relationship! Be patient and diligent in building your relationships so when it is your time to receive, the other person will give without hesitation. So ladies, I’m asking you to dig deeper. This about who’s in your circle. Consider who you want to be in your circle. Then get out there and connect. Make it happen. Building relationships could be the difference between your business being mediocre, or your company being a force in your industry. You can’t do that without relationships. And if you can’t, you should be thinking about attending the Mogul Chix Academy. Let’s reimagine the way we do business.     Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”#MogulChixChat The Power of Leverage #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”] Do you like this article & video and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix, LLC (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation (www.empowerme.org), a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

Create the Opportunity, Then Find the Leverage Point

[bctt tweet=”#MogulChixChat Create the Opportunity, Then Find the Leverage Point #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   “If you’re unemployed and own a lawn mower you are no longer unemployed.”   Someone on Facebook shared this as a status. The ensuing comments substituted “lawn mower” with things like car, laptop, smartphone, etc. Ours (Mogul Chix) is an advanced group, but at the core this quote should resonate with all of you. We all started out with an idea, a basic vehicle to deliver services or products to customers to solve a problem, and a determination to build a legacy. Some legacies are founded and built at kitchen tables, in garages, out of car trunks, etc.   Here’s where my phrase “Dig Deeper” comes into play.   In the comments of that post, someone asked “What if you’re employed and have a broken lawn mower? What are you then?”. Comical responses were posted, but one person wrote “Employer”. A few didn’t get it, but as soon as I read that I thought BRILLIANT!! Here’s why. We often get so trapped into building our companies that we feel the need to do everything ourselves and not invest in talent. Talent is your front line It’s great to have a variety of skills and a killer work ethic and drive. BUT you are not an island. You physically cannot do every job there is to make your business excel. At some point you need a team. They are your LEVERAGE to scaling and growing. Going back to that second question, kids are getting this lesson early on. Us adults are the ones lagging behind out of sheer stubbornness. Kids today will use apps, smartphones, and their friends to build businesses. And many are successful (per their own terms). Why? LEVERAGE is the key. I want you to write that word down and post it prominently near your workspace. Get it tattooed on your wrist if you have to. LEVERAGE is what allows you to grow exponentially. Shark Tank’s Kevin O’Leary has often said “I think of my money as little soldiers. They go out and they bring back more soldiers. The money does the work for me.”. Marinate on that for a while. When you have a business and you have others come in to work for you to deliver (full or part time employee, 1099 contractor, Independent, etc) you get more done and absorb less pressure. But it takes the right team to make it happen. Ladies, have you had your lawn mower moment yet? If not, DIG DEEPER. How can you leverage? Yes, you are superwomen and you all have a great capacity to achieve. But teamwork makes the dream work. Invest in your LEVERAGE. And if you don’t know how, that’s what Mogul Chix is here for. To help you rethink and reimagine business. So who’s ready? So ladies, I’m asking you to dig deeper. Put on those thinking caps and think of all the ways you can expand your business, add revenue and take your business to the next level. And if you can’t, you should be thinking about attending the Mogul Chix Academy. Let’s reimagine the way we do business.     Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”#MogulChixChat Create the Opportunity, Then Find the Leverage Point #WomenEntrepreneurs #FemaleFounders” username=”@talentdiva”]   Do you like this article and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation (www.empowerme.org), a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

Dig Deeper! With Girls Auto Clinic

[bctt tweet=”Instead of lamenting over alternative facts, focus on alternative solutions. #MogulChixChat #WomenEntrepreneurs” username=”@talentdiva”]   On first glance, this may seem like a gimmick. And honestly, if men had done this, they would be accused of patronizing women. But this is a brilliant idea. Not just for marketing purposes, but for business diversity.     I often tell my Mogul Chix community to “Dig Deeper”. There are always additional ways to monetize and bring in new revenue streams. These ladies have not only dug deeper, but they are killing it! Girls Auto Clinic is changing the relationship between women and the automotive industry, and offering a range of salon services to create a win for all. If Walmart can have a bank, nail salon, hair salon, auto center, banking center and a Redbox, why can’t YOU also diversify? Women are still under represented in the automotive industry. Personally I would go to a woman mechanic, hell, I’d love to see some where I live. But there are some people with archaic thinking who don’t feel comfortable with women working on their cars. That’s a bunch of garbage, but not the focus of this post. As 1950’s as it might sound, in certain industries, women still have to go the extra mile to cater to women in order to build their clientele. I think what Girls Auto Clinic CEO Patrice Banks has done with this concept may open her up for big business. Currently based in Philadelphia, this has the potential to catch on nationwide. I hope she franchises this concept or at least license it out. Whatever she decides, I will be cheering her on. Learn more about Girls Auto Clinic in this article on Bored Panda. So ladies, I’m asking you to dig deeper. Put on those thinking caps and think of all the ways you can expand your business, add revenue and take your business to the next level. You should be able to come up with at least three viable, solid additional revenue streams or concepts. And if you can’t, you should be thinking about attending the Mogul Chix Academy. Let’s reimagine the way we do business.       Til next time, Adrienne Graham Founder, Mogul Chix, LLC   [bctt tweet=”Instead of lamenting over alternative facts, focus on alternative solutions. #MogulChixChat #WomenEntrepreneurs” username=”@talentdiva”] Do you like this article and want to reprint or share? You can, as long as you include this in its entirety: Adrienne Graham is the Founder of Mogul Chix (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is CEO of Empower Me! Corporation (www.empowerme.org), a growth strategies consultancy for high growth companies. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She is also a Mentor for the Straight Shot Accelerator in Omaha, NE, which helps guide startups into successfully launched ventures.  

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