Description
Get the skills to confidently set your pricing for maximum value and profitability. Pricing has to be one of the scariest and confusing aspects of business. Price too low and you leave money on the table (and potentially go broke). Price too high and you drive off ideal clients who cannot link value to the pricing. In this economy, you have to be able to get it right. And depending on your niche, it can be the deciding factor for client to decide or decline to do business with you.
Join our Pricing Strategies Workshop where we will dive into the aspects of pricing and profitability. This workshop prepares you to address strategic and tactical pricing issues, identify profit-boosting changes in pricing practices, the fundamental economic analytical tools, theories and conceptual frameworks necessary for formulating pricing strategies. We'll also look at case studies of other businesses that succeeded and failed in their pricing, as well as deep dive into your own pricing history and potential obstacles.
In this workshop, you will learn:
* Basic pricing frameworks
* Psychology of pricing
* Pricing challenges and opportunities
* Communication of pricing
* Address strategic and tactical pricing issues
* Identify profit- boosting changes in pricing practices
* How to optimally price to different customer segments
* Fundamental economic analytical tools, theories and conceptual frameworks for pricing strategies
* A look into case studies of companies with successful and failed pricing
* A pricing project for a mock company
* A look into your own pricing to address roadblocks and hesitations
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