You Built It. You Own It.
Now Protect It.
The AI-powered IP planning tool built for founders, creators, and entrepreneurs who have built something worth protecting, and don’t know where to start.
What Protect My Ish™ Does
Most business owners underestimate how much intellectual property they already have. That is until someone else uses it, copies it, or claims it as theirs.
IP Protection Made Accessible. Simple.
Protect My Ish™ is an AI-powered intellectual property planning tool designed for small business owners, women entrepreneurs, creators, and founders who have built something valuable and want to protect it.
Whether it’s your brand name, logo, signature framework, proprietary process, original content, or the systems that make your business run, Protect My Ish helps you identify what you own, understand what type of protection applies, and build a real, prioritized IP action plan to prepare you for your attorney meeting.
Direct. Instructional. Structured. Zero jargon without explanation.
Everything You Need to Protect What You’ve Built, Before You Head to an Attorney
IP Asset Inventory
Identify and catalog everything in your business that qualifies as intellectual property: brand names, logos, slogans, content, processes, formulas, software, client lists, trade secrets, and creative works.
IP Basics Education
Understand four core types of IP protection in plain language: trademark, copyright, patent, and trade secret. Learn which applies to what you’ve built, what each protects, and what it doesn’t cover.
Trademark Registration Guidance
Get step-by-step guidance through the trademark process from searching existing marks and understanding classes to navigating the USPTO application, costs, and realistic timelines.
IP Protection Strategy & Action Plan
Build a customized, prioritized IP protection strategy for your specific business. Know what to protect first based on business value and risk exposure with a clear, executable action plan to hand off to your attorney.
IP Licensing & Monetization
Learn how to turn your IP into a revenue-generating asset. Understand licensing types, how royalties work, how agreements are structured, and how to position your IP for licensing revenue.
Infringement Risks & Response
Understand what infringement looks like, how to monitor for it, and what to do if it happens. Also assess whether you may be unknowingly infringing on someone else’s IP.
Full IP Audit — Recommended Starting Point
Not sure where to start? The Full IP Audit walks you through a complete review in sequence: Asset Inventory → IP Type Identification → Protection Priority → Action Plan. Get a complete IP Audit Report with everything mapped and prioritized.
Structured Guidance. Real Outputs.
IP Asset Inventory Mode
Discover every IP asset in your business through guided questions across brand, content, process, and creative categories. Deliverable: A structured IP Asset Inventory you can reference and update.
IP Education Mode
Learn the fundamentals of trademark, copyright, patent, and trade secret protection, with clear examples relevant to your business.
Trademark Guidance Mode
Walk through the trademark process step by step from initial USPTO TESS searches through filing considerations, classes, and cost estimates (without actually filing).
Strategy & Action Plan Mode
Build a customized IP Protection Strategy with prioritized next steps mapped to what matters most for your business right now.
Licensing & Monetization Mode
Basic understanding of how to structure licensing agreements, understand royalty frameworks, and position your IP as a revenue asset.
Infringement Response Mode
Assess infringement risks both against you and by you and understand escalation paths, monitoring approaches, and when to bring in legal counsel.
Unlock Full IP Protection Planning
Unlock the Full IP Audit, complete access to all six operational modes, saved reports, and downloadable IP Protection Action Plans. Start protecting what you’ve built — today.
You’ve Built Something Worth Protecting. Protect It.
Most small business owners haven’t thought about IP until something went wrong or something got big enough to matter. By then, protection is harder, more expensive, and sometimes impossible to recover.
Protect My Ish helps founders prepare to walk into their attorney’s meeting with understanding and direction. To help you see what you’ve built as the real, protectable asset it is and to give you a structured way to safeguard it before you need it, while preparing for the important attorney hand-off.
Protect My Ish™ provides educational intellectual property planning information and does not provide legal advice, nor replace the need for an attorney. For filing trademark registration, licensing agreements, infringement matters, or any legal action, consult a licensed IP attorney in your jurisdiction.
Start Protecting What
You’ve Already Built.
Download Protect My Ish™ today and run your first IP audit in minutes. Available for iOS and Android.
